STEVENS POINT, Wis. – UW-Stevens Point head women's basketball coach
Matt Hockett announced the promotion of
Bruce Williams to associate head coach. Williams is starting his second season with the Pointers.
"Bruce has been instrumental in the progress and growth of our program," said Hockett. "His positive impact is felt in every area – from recruiting and player development to game preparation. He is the most selfless coach I've been around, and we wouldn't be where we are today without his contributions."
During the 2024-25 season, Williams helped guide the Pointers to the NCAA Tournament for the first time since the 2015-16 season. UWSP won 18 games while hosting the WIAC Tournament quarterfinal round and boasted a team GPA of 3.823 – fourth best in all of NCAA Division III women's basketball.
"Bruce's work ethic, dedication, and commitment extend beyond the boundaries of our women's basketball program to the entire Pointer family," Hockett added. "He continues to exemplify excellence and leadership in everything he does and supports our vision with unrivaled loyalty as we strive to be champions in the classroom, competition, and community."
Williams came to UWSP after spending the 2023-24 season as an assistant coach and recruiting coordinator at Cornell College. There, he was responsible for what the head coach has referred to as the best recruiting class in the 20 years he has been leading the program.
No stranger to Central Wisconsin, Williams led an impressive turnaround as the head varsity girls basketball coach at Wild Rose High School from 2005-15. The program won three conference championships during Williams' tenure, highlighted by back-to-back undefeated conference seasons and an impressive 42-game conference winning streak.
Williams was assistant varsity boys coach at Wild Rose from 2015-18.
From 2017-23, Williams founded and directed Welcomed, a non-profit organization serving vulnerable children of foster and adoptive families.
Williams and his wife Stephanie have been married 27 years and have seven children (2 biological and 5 adopted). They have been foster parents for the past 11 years and have cared for more than 20 additional children since 2014.
