STEVENS POINT, Wis. – The UW-Stevens Point athletics department announced Monday (June 10) a partnership with Influxer to provide UWSP student-athletes the opportunity to monetize their name, image, and likeness (NIL) via high-quality, personalized merchandise that allows fans to support in style.
 
Influxer is an officially licensed vendor, creating co-branded apparel customized with players' names and numbers. Through this partnership, Influxer will provide education and training on marketing, entrepreneurship, and personal branding.

"We are committed to supporting our student-athletes Name, Image, and Likeness aspirations," stated UWSP Director of Athletics Brad Duckworth.  "We could not be happier with the Influxer partnership and the prospects it presents.  This opportunity gives our student athletes the opportunity to market themselves and generate much needed revenue to help offset the financial burden of being a college athlete.  We are all looking forward to working together to grow our NIL program through Influxer." 

Each of the 600+ UWSP student-athletes from every team will have the opportunity to create his or her own web page that showcases their personalized gear available for purchase. 
 
"Influxer is excited about this partnership with the Pointers to bring a great NIL opportunity that benefits everyone. Athletic Director Brad Duckworth and the administration have been extremely diligent in not only emphasizing the end product of the opportunity but also recognizing the business experience the process brings to student-athlete development," said Keith Miller, Vice President of Influxer.
 
In addition to the online store, the Influxer team oversees all fulfillment and customer service, while collaborating with UWSP and its student-athletes on creative elements and marketing.
 
Influxer is partnered with more than 100 universities, including Oklahoma, LSU, Houston and SMU. 
 
Pointers fans will be able to purchase co-branded apparel at athletics.uwsp.edu/influxer in the coming days.
 
The partnership with Influxer is the latest effort by UWSP Athletics to support its student-athletes in the NIL space. The Pointers partnered with NOCAP Sports in February 2023.